Journal
The questions people ask us before they get in touch.
The GEKKO Agency journal answers what artists, buyers and brand owners ask before the first conversation: minimums, lead times, print on demand or production, how a merchandise programme runs. Written by the people who do the work, with the figures we can stand behind: 500+ clients and 140+ webshops since 2013.
Merch and production guides
- Guide · · 8 minHow artist merchandise actually works: from first sketch to the fan's doorstepShort answer: good merchandise is a chain of ten steps, from brief to restock, and most of the work happens before anything is printed. GEKKO Agency has run that chain as one company from Rotterdam since 2013; here is what each of the ten steps is, what it needs from you, and roughly how long it takes.
- Guide · · 6 minMOQ explained: why 250 pieces per style per colourShort answer: because GEKKO Agency produces your fabrics and colours to order, and below 250 pieces per style per colour a custom fabric or colour is not viable. Here is what that means for your collection, what the number covers, and what the routes are if you need fewer than 250.
- Guide · · 5 minPrint on demand vs bulk production: the honest comparisonShort answer: print on demand is right when you are testing a design or selling a handful of pieces a month. Bulk production is right when you sell out drops, tour or run a store year-round, and want the garment, the print and the packaging to be yours. GEKKO Agency quotes artist merchandise per project; your own fabric and colour start at 250 pieces per style per colour.
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